The enquiry that arrives at 11pm, answered at 11pm
Across multiple industries the pattern is identical: the question that decides the sale gets asked after hours, to three companies at once, and whoever replies first wins it. We built ConGreeto so that company can be yours.
1 line
Of code to install the assistant
~5 min
Of guided setup, no developer
30+
Languages, including right-to-left
24/7
Answering when nobody is in the office
This one is real. ConGreeto is a live product built and operated by Brillnex Systems. Every capability described on this page is in the shipped product — open it and check.
One problem, met often enough to be worth solving properly
We kept meeting the same problem on client projects. A company spends real money getting somebody onto its website, the visitor arrives with one specific question, and there is nothing on the page that can answer it. A contact form takes their name and promises a reply. By the time the reply goes out, they have booked with somebody else.
It was never an industry-specific problem. An estate agency loses a viewing to it, a dealership loses a test drive, a clinic loses an appointment, a shop loses a cart. The same shape every time: the question that decides the sale gets asked when the office is shut, and the company that answers first is the one that gets the business.
So we built ConGreeto rather than quoting the same fix five more times. It is our own product — designed, built, launched and operated by Brillnex Systems — and this page is about the problem it exists to solve rather than the software it is made of.
Three tabs open, and the same question in all of them
Somebody has spent forty minutes on your website. They have found the one thing they want — the flat, the car, the treatment, the size that is finally back in stock — and they have a single question left before they commit. Is it still available. Does it come with parking. Do you take my insurance. Will it arrive before Friday.
The answer is not on the page, so they fill in the form. The page thanks them and says somebody will be in touch within one working day. Then they open two more tabs and ask your competitors exactly the same thing.
At nine the next morning three replies go out inside the same hour. It does not matter, because an appointment was made hours ago with whoever got there first — and that was not decided by price, or by reputation, or by who had the better website. It was decided by who was awake.
A faster reply wins the business. There is no version of the staff roster where somebody is awake at midnight to send one.
Three things go wrong, and only one of them is about speed.
The out-of-hours part is the obvious failure and the easiest to fix. The two underneath it are the ones that quietly cost more, because they carry on failing during working hours as well.
01
The question lands when the office is shut
Evenings and weekends are when people research things they intend to spend money on, which is precisely when there is nobody at the desk. A form does not answer a question, it defers it — and the deferral is the part that costs the sale.
02
The facts that decide the deal surface last
Budget, timeline, trade-in, finance, insurance, quantity. A form collects a name, an email and a free-text box, so everything that would let somebody prioritise the lead gets discovered on the call — or on the forecourt, an hour too late to prepare for.
03
Nobody can say which campaign produced it
The ad platform reports clicks and the sales team reports revenue, and nothing joins the two. Budget keeps going to whichever campaign has the best click-through rate rather than the one that actually produced customers.
The same problem, in the words each industry actually uses
The question that decides the sale is different everywhere. What never changes is that it gets asked when nobody is there, and that the company answering it first is the one that wins.
Real estate
- Whether it is still available and whether Saturday works for a viewing — asked at midnight, six hours after the branch shut.
- Service charge, lease length, chain status and parking, answered from the particulars you already send buyers.
- Budget and moving window raised inside the conversation, so the negotiator knows who to ring first.
- Viewing requests filed against the property with an owner and a follow-up date.
Automotive
- Odometer reading, service history and whether the car is still on the forecourt — the three questions that come before any test drive.
- Trade-in and finance raised early in the conversation instead of discovered on the forecourt, an hour too late to prepare for.
- Test drives booked inside the conversation rather than through a week of phone tag.
- Records moved to sold, so the assistant stops offering a car that has already gone.
E-commerce
- Sizing, stock, shipping cut-offs and returns — the one unanswered question that decides whether the cart survives.
- Wholesale and bulk enquiries separated from ordinary retail questions, instead of both landing in one inbox looking identical.
- Answers taken from the catalogue and the policy pages you already maintain, not from general knowledge.
- Late-night sessions turned into scored leads rather than a bounce.
Clinics & health
- Whether you treat the condition, whether you take the insurance, how soon somebody can be seen, and what it costs.
- Enquiries tiered by urgency before a receptionist opens the inbox in the morning.
- Answers drawn from your own treatment and pricing documents, including scanned PDFs.
- Anything the documents do not cover collected as a question for a named person, with the transcript attached.
Professional services
- Whether you handle this kind of matter, how the fee structure works, and how long it usually takes.
- Matter type, jurisdiction and timeline captured conversationally, so the first call starts from something.
- Enquiries outside what the firm takes on filtered out before they occupy a fee earner.
- Every conversation attributed back to the campaign that produced it.
Anything else
- The five above ship as starting configurations — a head start, not a cage.
- You name your own record types, fields and pipeline stages to match how the business already works.
- Dashboards are generated from that model, so the reporting matches the business rather than the software.
- The qualifying questions are yours to write, because you know what decides a sale here and we do not.
Setup, in full — all of it
- 01
Point it at your website
It crawls what is already there — pages, listings, catalogue, policies — and turns it into answerable knowledge. Nothing to write from scratch.
- 02
Add what you already send people
The brochure, the price list, the treatment guide, the FAQ somebody keeps pasting into emails. Uploaded documents including scanned PDFs, plus custom entries for anything the site does not cover.
- 03
Paste one line of code
A single script tag, or a guided install for WordPress, Shopify, Wix and Webflow. Appearance is configurable, so it looks like your site rather than like ours.
About five minutes of guided setup, or an afternoon if you want to feed it every document you own. No developer either way.
The part that stays human, and the part that stops needing you
Anything claiming to run itself should be willing to say what it still asks of you. This is that list, and then the one underneath it.
What a person does — once
- Choosing the tone, the length, and how hard the assistant pushes for contact details.
- Deciding which qualifying questions matter enough to be asked in every conversation.
- Naming the record types, fields and pipeline stages so the board matches how the business already works.
- Setting who each lead is assigned to and what the follow-up window is.
- Reading the first week of transcripts and fixing anything your own documents answered badly.
What the system does from then on, unattended
- Answers from your own website, documents and catalogue — in the visitor’s language, across 30+ of them including right-to-left.
- Asks the qualifying questions a salesperson would, conversationally, so contact details arrive as part of the exchange rather than as a form.
- Scores and tiers the enquiry hot, warm, nurture or cold while the conversation is still happening.
- Writes a summary, keeps the full transcript, and extracts the fields that matter to your industry into the record.
- Files the lead on the pipeline board at the right stage, with an owner and a follow-up date.
- Attributes the conversation back to the campaign that brought the visitor in, and reports cost per lead and ROAS against it.
The same visitor, on a page that can answer
On the listing page, 11:42pm
Visitor
is the two-bed on Meadow Road still available?
Assistant
It is — still on the market, leasehold, with one allocated parking space. The vendor is open to viewings this weekend. Are you looking to move within a particular window?
Visitor
ideally before September, we’re renting until then
Assistant
That is workable with the chain as it stands. Would Saturday morning or Saturday afternoon suit you better?
Visitor
saturday morning
Assistant
Noted. Can I take a number, so the negotiator can confirm the time with you first thing tomorrow?
By nine the next morning the negotiator opens a scored lead with a name, a number, a moving window, a requested Saturday viewing and the full transcript underneath it — and the record already says which campaign the visitor arrived from.
Stated as behaviour, not as a number
A form promising a reply within one working day.
An answer at 11:42pm, in the visitor’s own language.
Budget and timeline discovered on the call.
Both on the record before the call is made.
Forty enquiries in an inbox, all equally urgent.
Four tiers, with the hot ones at the top of somebody’s board.
A transcript somebody has to read and re-type.
A scored lead, filed, owned and dated.
“The ads are working, I think.”
Cost per lead and ROAS, per campaign.
What to watch on your own dashboard
- How many conversations happen outside your opening hours. That number is what the contact form was quietly losing.
- The split across hot, warm, nurture and cold — and whether it matches what the sales team says after they ring them.
- The questions the assistant could not answer, because that list is your content gap written down for you.
- Cost per lead by campaign, and whether the cheapest clicks are producing the worst conversations.
- Follow-up compliance: how many leads passed their follow-up date without anybody touching them.
- Where conversations stop, which usually says more about the page they started on than about the assistant.
Two subdomains you can open right now
What shipped
Live, in production, open to the public
Signup is public, so nothing here depends on us granting you a demo account. Paste the widget line onto a blank test page and watch it load.
What these industries always ask
What happens when the thing sells, or the slot is taken?
You move the record to sold, let or booked, and the assistant answers from the updated record rather than from website copy nobody has got round to changing. That mismatch is the most common way an assistant embarrasses a company, so it is handled at the record level rather than by waiting for a re-crawl.
What does it do when it does not know the answer?
It says so, collects the question, and passes it to the assigned person with the transcript attached. Those unanswered questions accumulate into a list you can read, which is usually the fastest honest audit of what your website is missing.
Will it sound like a chatbot?
Tone, length and how hard it pushes for contact details are yours to set, and the appearance is configurable. It answers from your material rather than general knowledge, which is most of what makes an assistant sound like it actually works there.
Do we have to replace our CRM?
No. The pipeline is included because a spreadsheet and a shared inbox is what a lot of companies are genuinely running on. If you already have a CRM that works, the value sits in the answering, the qualifying and the attribution instead.
Is ConGreeto what you would build for us?
Probably not. It exists because we met one problem often enough to be worth solving properly and permanently. If your problem is a different shape, the useful thing is a conversation about that — not a licence for this.
Your visitors are already asking these questions.
One line of code and about five minutes puts something there to answer them. If your problem is a different shape, tell us what it is instead.