Engineered the complete full-stack B2B SaaS platform for Veloce — an Australian PropTech startup building the AI qualification layer for the property industry. At its core is Aria, a 24/7 AI sales agent that engages property website visitors in real time, identifies whether they're buying, investing, renting, or selling, and delivers structured, sales-ready lead summaries directly to client teams — before a human ever picks up the phone.
This was not a brochure site. It was a production-grade, multi-tenant SaaS application built from the ground up, designed to serve builders, developers, real estate agents, and investment groups across the Australian property market.
Key Deliverables
- Three-tier portal architecture — a Super Admin portal for full platform control (account management, subscription plans, feature toggling); a Client Portal for self-managed chatbot configuration (PDF knowledge uploads, live URL scraping, custom data inputs, UI customisation, and add-on management); and granular role-based team access across Owner, Manager, Agent, and Viewer permission levels
- Aria AI qualification agent — a conversational AI layer built to identify intent, qualify prospects, and surface actionable lead data to sales teams in real time, reducing response lag and increasing conversion rates on inbound property enquiries
- Conversion-optimised marketing website — featuring a live Aria demo, structured FAQ, affiliate programme, and demo booking flow — all engineered to position Veloce as the default AI qualification standard for Australian property businesses
- Industry-adaptive architecture — the platform's configuration layer is built to extend beyond property, giving Veloce a scalable foundation for future vertical expansion
- SEO structure targeting Australian PropTech, AI real estate software, lead qualification automation, and property chatbot keywords
Result
A fully live, enterprise-ready SaaS platform that positions Veloce as a serious, scalable contender in the Australian PropTech market. Client confirmed strong satisfaction with the delivery.